Mercury Analytics Survey Finds Americans Divided on U.S. Military Action in Iran, with High Levels of Concern About Escalation and Economic Impact

Mar 19, 2026

Mercury Analytics Survey Finds 56% of Americans Would Be Likely to Stop Supporting a Public Figure Mentioned in Epstein Files

Mar 12, 2026

Mercury Analytics Reveals What Made Super Bowl 2026 Ads Resonate — and Uncovers Viewer Reactions to a Historic Halftime Moment

Feb 13, 2026

FOR IMMEDIATE RELEASE Mercury Analytics Reveals What Made Super Bowl 2026 Ads Resonate — and Uncovers Viewer Reactions to a Historic Halftime Moment Budweiser Tops Ad Rankings; Separate Omnibus Data Highlights Divided Reactions to Bad Bunny’s Halftime Performance...

Listening at Scale: How AI Is Redefining Qualitative Research

Jan 13, 2026

For decades, focus groups and other moderated qualitative methods have been shaped by a tradeoff between depth and scale. Live focus groups and interviews deliver richness because skilled moderators know how to listen, probe, and adapt in real time. That same reliance...

The Quantification of Qualitative Research Is the Next Big Shift in Insights

Jan 13, 2026

Holiday Spending Slows as Financial Pressure Shapes Consumer Decisions

Dec 23, 2025

New national surveys from Mercury Analytics show most Americans cutting back, with finances influencing holiday shopping for six in ten consumers. Washington, D.C., Dec. 23, 2025 – As Americans head into the holiday season, new research from Mercury Analytics...