How to Work With Mercury

Every Way to Engage
with Mercury Research

Mercury offers a full spectrum of research engagement models — from end-to-end full-service studies to self-serve API integrations to post-project Workbench analysis. Every model includes AI-powered intelligence and every deliverable moves faster, deeper, and more decisively than traditional approaches.

Select Service
Programming & Hosting

Send us your survey draft, we'll handle the programming & fielding.

Platform Agnostic
API Integration

Embed our tools within your pre-programmed surveys.

Analytics Workbench
Data Upload

Access our full analytics suite, enhanced with AI reporting and theme discovery.

Qualitative
Live Labs

Let us host and manage your online focus groups and IDIs and get access to our post-group analytics suite.

Research Expertise
Full-Service

Work with our research experts to plan, execute, and analyze your project from start to finish.

Monthly Results
Omnibus

Join our omnibus of 1000 Gen Pop US respondents every 2nd Wednesday of the month.

Talk to a Research Expert

From End-to-End Research to
Embeddable Intelligence

Whatever your starting point — we manage everything, you run it with our tools, or you bring your own data — Mercury has a model designed for it.

We Manage Everything (or Just the Parts You Need)

Full-service and select-service research — Mercury designs, fields, and delivers the complete project with AI intelligence embedded throughout, or helps out along the way!

→Full- and Select-Service Surveys with MercuryIQ
→Programming & Hosting
→Qual-at-Scale studies
→Live Labs Focus Groups & IDIs
→Monthly Omnibus Survey

You Run It, We Power It

Embed Mercury's proprietary tools directly in your existing survey environment via API — MercuryIQ, dial testing, image testing, and more — with no workflow disruption.

→API Integration into any platform
→MercuryIQ probing embedded anywhere
→Full media testing toolkit via API

Bring Your Data to Mercury

Upload existing research data to the Analytics Workbench and let Ask MercuryAI generate structured insight from any data you already own.

→Workbench Upload Service
→Analytics Suite post-project reporting
→Cross-project synthesis and benchmarking
→Conversational analysis from any data source

Programming & Hosting

Select-Service Technical Execution

Select Service

Professional survey programming, hosting, and fielding management — without the full-service price tag. Bring your own questionnaire; Mercury handles the technical execution and ensures MercuryIQ probing is embedded correctly to spec.

Ideal for research organizations that design their own questionnaires but want Mercury's programming expertise, MercuryIQ capability, and fielding infrastructure.

Talk to a Research Expert

Key Capabilities

  • Expert programming
  • Always rapid response
  • MercuryIQ probe logic designed and embedded to spec
  • Real-time fielding dashboard and data quality monitoring
  • Panel management and quota enforcement
  • Data delivery in any client-required format or platform
  • Multi-language support
  • Ideal for clients who design their own questionnaires

API Integration

Access our Research Tools via API

Select Service

Seamless integration between your existing research infrastructure and Mercury's AI-powered capabilities — no platform migration required. Integrate Mercury tools — including MercuryIQ probing and media and message testing — directly into your survey platforms, data warehouses, and research workflows in minutes via robust, documented APIs.

Ideal for research organizations and enterprise teams that have invested in their own technology ecosystem but want to layer Mercury's intelligence capabilities on top of existing workflows without disruption.

Learn More About API Access

Key Capabilities

  • API access to embed MercuryIQ and all media and message testing tools within any research platform you currently use
  • Native connectors for Decipher, Qualtrics, Forsta, and major survey platforms
  • Data pipeline integration with the Analytics Workbench
  • Developer documentation and technical support
  • All forms of MercuryAI analysis and reporting are available at no additional cost

Analytics Workbench Data Upload

Access our full Analytics Suite

Select Service

Turn your existing survey data into actionable intelligence without re-fielding a single respondent. Upload datasets fielded on other platforms or focus group or IDI videos directly into Mercury's Analytics Workbench and unlock AI-powered analysis and interactive reporting on research you've already executed.

Ideal for research organizations sitting on valuable datasets that deserve deeper analysis — whether from recent studies, historical archives, or third-party data sources — and want Mercury's analytical horsepower without starting from scratch.

Learn More

Key Capabilities

    • Upload support for SPSS, CSV, Excel, and other data formats
    • Interactive crosstabs, significance testing, and segmentation on demand
    • AI-powered open-end analysis, emotional analysis, theme and great quote detection, and point and click complete research reports, all in seconds
    • Secure client workspaces with role-based access and audit trails
    • Export-ready executive briefs, PowerPoint presentations, and a variety of point and click complete research reports, all in seconds

Live Labs Focus Groups & IDIs

Full-Service Online Qualitative Research

Qualitative

Mercury's Live Labs platform delivers full-service qualitative research — online focus groups and in-depth interviews — without travel, without facility costs, and with the full power of Mercury's media testing toolkit embedded in every session. Sessions are recorded, transcribed, and analyzed by MercuryAI. Post meeting, clients can generate comprehensive reports with a click, even fully customizable reports that reveal the precise insights needed.

Explore Live Labs

Key Capabilities

  • Online focus groups and IDIs — no travel or facilities required
  • M2M dial testing, text highlighting, and image testing embedded in session
  • Live observation portal with client backchannel and annotation
  • Full session transcript with MercuryAI thematic analysis
  • Rapid recruit — 24 to 48-hour screener-to-session turnarounds available
  • MercuryAI post-session report generation included

Full-Service Research — Designed, Fielded, and Delivered by Mercury

End-to-end, Full-service Research

Full Service

Mercury's full-service offering covers every phase of the research process — from study design and questionnaire development through fielding, analysis, and strategic deliverables. Every full-service project includes MercuryIQ adaptive probing and Workbench analysis at no additional cost.

Full-service is Mercury's flagship engagement. Clients bring the business question; Mercury handles everything else.

Explore Full Service

Key Capabilities

  • Study design and questionnaire development
  • Professional survey programming & hosting
  • Panel management and fielding oversight
  • MercuryIQ adaptive probing — included standard
  • Strategic in-depth and comprehensive reporting
  • Real-time fielding dashboard access for clients
  • Analytics Workbench & Ask MercuryAI analysis
  • Data delivery in any client-required format

Omnibus Survey

Participate in our Monthly Omnibus Survey

Full Service

Every 2nd Wednesday of the month, Mercury Analytics interviews n1000 U.S. Gen Pop, nationally representative by region, age, gender, HHI, ethnicity, political affiliation.

Get complete results within 48 hours after launch, all accessed on the Mercury Analytics Workbench with built in segmentation tools, crosstabs, ratings & open-end responses – and full use of our Ask MercuryAI tools.

Learn More About Our Omnibus

Key Stats

  • n1000 US Gen Pop
  • Monthly, Every 2nd Wednesday
  • Complete Results within 48 Hours
  • All qual and quant question types supported
  • MercuryIQ Enhanced Open Ends
  • Media Testing Tools