Mercury’s Omnibus Offering
Mercury’s Omnibus Survey engages n1000 US Gen Pop individuals on a monthly basis to deliver seamless and scalable audience intelligence.
Easily add Mercury Creative testing tools & Enhanced Open Ends using MercuryIQ.
Plus, it’s all delivered with the full Analytics & AI power of our platform.
Audience & Frequency
Every 2nd Wednesday of the month, Mercury Analytics interviews n1000 U.S. Gen Pop, nationally representative by region, age, gender, HHI, ethnicity, political affiliation.
Any Format
- Single & multi-punch
- Grids (up to 5×5)
- Rankings
- MercuryIQ enhanced open-ends
- Media testing Tools: Dial-testing (video/audio), Text highlighting, Image testing
- Learn more about Media Testing Tools
Fast Turnaround
Get complete results within 72 hours after launch, all accessed on the Mercury Analytics Workbench with built in segmentation tools, crosstabs, ratings & open-end responses - and full use of our Ask MercuryAI tools.
DELIVERABLES
- All clients receive access to their questions + Mercury standard questions via Mercury’s Analytics Workbench, providing unlimited access to create data cuts, visualizations, & AI reports and summarization
- Crosstabs: All clients receive one Mercury-generated crosstab and excel formatted summary table for grid questions, with up to 4 demographic category cuts (e.g., gender, age, HHI, ethnicity), not to exceed 10 total audience segments
-
Demographic Data: Region, age, gender, HHI, ethnicity, political affiliation, voter registration, education, ethnicity, marital status, parental status, living area, media consumption